Semcasting Offers IP Targeting Solutions
At this year's ad:tech, targeting tech company Semcasting demonstrated how it combines online and offline data to improve geotargeting for direct...
1 min read
Ray Kingman : October 6, 2013
Semcasting, a provider of enhanced data solutions for audience targeting, today introduced the Semcasting Marketing Appliance, a cloud-based self-service platform that links customers and prospects across all online and offline marketing touch points.
Using the company's patent-pending Smart Zones technology, the Marketing Appliance allows marketers to link online and offline contact points and enrich them with more than 500 Semcasting data variables. The appliance also provides a set of optimization tools designed for onboarding and appending data, running predictive analytics, creating reports, and managing data hygiene processes.
The Semcasting Marketing Appliance also provides a universal key and common data framework that supports nearly every touch point. It sits alongside any existing corporate marketing platform and provides direct access to rich data, cross-platform onboarding capabilities, analytics tools, and reporting.
Some of the major capabilities the Semcasting Marketing Appliance offers include:
"The Semcasting Marketing Appliance was designed to connect the full range of marketing touch points with the analytic, profiling, data enhancement, and cross-platform onboarding requirements needed to bring offline audiences online for display or mobile advertising campaigns," said Ray Kingman, CEO of Semcasting, in a statement. "Now all customer and prospect data types, regardless of the platform of origin, can be linked together by our Smart Zones. This provides 100 percent audience reach, better accuracy, and a superior approach to privacy for targeting consumers or businesses online."
DestinationCRM.com article: http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Semcasting-Marketing-Appliance-Fuses-Offline-and-Online-Data-Without-Tracking-or-Cookies---92446.aspx
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