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2 min read

Semcasting launches a new release of its patent-pending IP Zones, the industry's first advanced audience targeting platform that provides 100% Qualified Reach without Cookies.

Picture of Ray Kingman Ray Kingman: May 7, 2012

Andover, MA (May 8, 2012) -- Semcasting, Inc., a leading provider of predictive audience targeting and data solutions today announced the new release and general availability of its patent-pending audience targeting platform, IP Zones.

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4 min read

iMedia Article: The new targeting strategy you should know

Picture of Ray Kingman Ray Kingman: March 1, 2012

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par...

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4 min read

The new targeting strategy you should know

Picture of Ray Kingman Ray Kingman: February 29, 2012

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par...

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2 min read

IP Audience Zones Provides Advertisers with Nearly 100% Qualified Reach

Picture of Ray Kingman Ray Kingman: February 7, 2012

ANDOVER, MA (Feb. 8, 2012) -- Semcasting, Inc. today announced that IP Audience Zones, its innovative online audience-targeting platform, has...

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2 min read

CPX Interactive Launches Cookie-Free Targeting Product

Picture of Ray Kingman Ray Kingman: January 23, 2012

NEW YORK– January 24th, 2012 ( BUSINESS WIRE) – Digital advertising company CPX Interactive today announced the first in a series of new product...

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2 min read

MARKETmatrix with IP Audience Zones Receives TRUSTe's TRUSTed Cloud Data Privacy Certification

Picture of Ray Kingman Ray Kingman: November 30, 2011

ANDOVER, Mass., Dec. 7, 2011 -- Semcasting announced today that MARKETmatrix with its IP Audience Zones data has received TRUSTe's TRUSTed Cloud Data...

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2 min read

Advertising at Scale: IP Audience Zones Without Cookies

Picture of Ray Kingman Ray Kingman: October 26, 2011

Over 5.2 Million Target-Ready Online Audience Zones and - More than 70 Million Demographic Combinations

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3 min read

Noncookie-based IP Audience Zones Targeting

Picture of Ray Kingman Ray Kingman: September 11, 2011

Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience...

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13 min read

Semcasting’s CEO, Ray Kingman’s Recommendation to the Department of Commerce on Data Privacy

Picture of Ray Kingman Ray Kingman: December 11, 2010

Comments on the DOC Green Paper and the FTC Preliminary Staff Report: Creating a Privacy Friendly Data Policy Introduction In our response we would...

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