In the News

Press Releases and Bylines

2 min read

IP Zones Political Collection - 100% Voter Reach to Smartphones, Tablets, Homes and Businesses

ANDOVER, MA (July 31, 2012) – Semcasting, Inc. today announced that the IP Zones Political Collection is now available for targeting online display advertising through real-time bidding and cross-platform audience buying platforms. The release of...

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2 min read

Semcasting launches a new release of its patent-pending IP Zones, the industry's first advanced audience targeting platform that provides 100% Qualified Reach without Cookies.

Andover, MA (May 8, 2012) -- Semcasting, Inc., a leading provider of predictive audience targeting and data solutions today announced the new release...

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4 min read

iMedia Article: The new targeting strategy you should know

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par...

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4 min read

The new targeting strategy you should know

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par...

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2 min read

IP Audience Zones Provides Advertisers with Nearly 100% Qualified Reach

ANDOVER, MA (Feb. 8, 2012) -- Semcasting, Inc. today announced that IP Audience Zones, its innovative online audience-targeting platform, has...

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2 min read

CPX Interactive Launches Cookie-Free Targeting Product

NEW YORK– January 24th, 2012 ( BUSINESS WIRE) – Digital advertising company CPX Interactive today announced the first in a series of new product...

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2 min read

MARKETmatrix with IP Audience Zones Receives TRUSTe's TRUSTed Cloud Data Privacy Certification

ANDOVER, Mass., Dec. 7, 2011 -- Semcasting announced today that MARKETmatrix with its IP Audience Zones data has received TRUSTe's TRUSTed Cloud Data...

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2 min read

Advertising at Scale: IP Audience Zones Without Cookies

Over 5.2 Million Target-Ready Online Audience Zones and - More than 70 Million Demographic Combinations

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3 min read

Noncookie-based IP Audience Zones Targeting

Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience...

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