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Press Releases and Bylines

7 min read

Working Your Political Left Brain

With the 2014 elections still more than a year off, most people are not particularly engaged in politics. That won’t be the case for long. We’re already seeing gubernatorial, mayoral and special elections grabbing headlines and the congressional...

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1 min read

The Cookie has Crumbled: It's Time for Another Approach

Any conversation about online privacy these days is bound to create a stir.

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3 min read

Google AdID: What the Alternative to Third-Party Cookies Means for Marketers

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and...

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2 min read

Triton Digital Partners with Semcasting to Expand a2x Audience Targeting

Partnership Enables Real-time Targeting for Every Listener on Every Device without the Need for Cookies

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2 min read

No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership

Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will...

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3 min read

Semcasting Selected by AlwaysOn as one of the OnMedia 100 Companies to Watch

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

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2 min read

Semcasting Adds Accordant Media to its IP Zones Partnership Network

Breakthrough in Audience Targeting Now Available Through its first Programmatic Trading Desk Partnership

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1 min read

Semcasting Offers IP Targeting Solutions

At this year's ad:tech, targeting tech company Semcasting demonstrated how it combines online and offline data to improve geotargeting for direct...

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3 min read

Semcasting Partners with AppNexus on IP Zones

100% Verified Reach, Custom Audiences, and Cookie-Free Targeting Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting...

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