1 min read
The Cookie has Crumbled: It's Time for Another Approach
Ray Kingman: September 23, 2013
Any conversation about online privacy these days is bound to create a stir.
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Ray Kingman: September 23, 2013
3 min read
Google AdID: What the Alternative to Third-Party Cookies Means for Marketers
Ray Kingman: September 23, 2013
Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and...
2 min read
Triton Digital Partners with Semcasting to Expand a2x Audience Targeting
Ray Kingman: July 31, 2013
Partnership Enables Real-time Targeting for Every Listener on Every Device without the Need for Cookies
2 min read
No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership
Ray Kingman: July 31, 2013
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will...
3 min read
Semcasting Selected by AlwaysOn as one of the OnMedia 100 Companies to Watch
Ray Kingman: March 13, 2013
Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
2 min read
Semcasting Adds Accordant Media to its IP Zones Partnership Network
Ray Kingman: February 21, 2013
Breakthrough in Audience Targeting Now Available Through its first Programmatic Trading Desk Partnership
1 min read
Semcasting Offers IP Targeting Solutions
Ray Kingman: November 14, 2012
At this year's ad:tech, targeting tech company Semcasting demonstrated how it combines online and offline data to improve geotargeting for direct...
3 min read
Semcasting Partners with AppNexus on IP Zones
Ray Kingman: October 31, 2012
100% Verified Reach, Custom Audiences, and Cookie-Free Targeting Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting...
2 min read
IP Zones Political Collection - 100% Voter Reach to Smartphones, Tablets, Homes and Businesses
Ray Kingman: July 30, 2012
ANDOVER, MA (July 31, 2012) – Semcasting, Inc. today announced that the IP Zones Political Collection is now available for targeting online display...