In the News

Jessica Bicknell chosen as one of MarTechExec's 50 Amazing Women in Martech

Semcasting: December 19, 2017

Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager, Consumer Services Group, for being selected as...

3 min read

Semcasting Ranked on Deloitte's 2017 Technology Fast 500™ for Third Consecutive Year

Semcasting: November 10, 2017

Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions

2 min read

Semcasting Acquires Transparency AI

Ray Kingman: August 23, 2017

Bringing Deterministic Attribution to the Auto Industry

3 min read

The End of Behavioral Targeting and the Rise of Account-Based Marketing

Ray Kingman: December 8, 2016

Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...

1 min read

Semcasting Announces Expansion of Sales Team in Key U.S. Markets

Semcasting: December 1, 2016

For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™ NORTH ANDOVER, MA--...

3 min read

Retailers Must Get Attribution Right: Q&A with Ray Kingman

Ray Kingman: November 28, 2016

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...

2 min read

Is Ad Tech Good For Your Health?

Ray Kingman: November 17, 2016

Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.

2 min read

Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing

Ray Kingman: November 17, 2016

Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...