2 min read
Semcasting Acquires Transparency AI
Ray Kingman: August 23, 2017
Bringing Deterministic Attribution to the Auto Industry
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Ray Kingman: August 23, 2017
3 min read
The End of Behavioral Targeting and the Rise of Account-Based Marketing
Ray Kingman: December 8, 2016
Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...
1 min read
Semcasting Announces Expansion of Sales Team in Key U.S. Markets
Semcasting: December 1, 2016
For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™ NORTH ANDOVER, MA--...
3 min read
Retailers Must Get Attribution Right: Q&A with Ray Kingman
Ray Kingman: November 28, 2016
Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...
2 min read
Is Ad Tech Good For Your Health?
Ray Kingman: November 17, 2016
Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.
2 min read
Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing
Ray Kingman: November 17, 2016
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...
4 min read
Account-Based Marketing Turns the Funnel Upside Down: Q&A with Ray Kingman
Ray Kingman: November 9, 2016
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers...
3 min read
Heading for a National Healthcare Wallet
Ray Kingman: October 24, 2016
Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run afoul of antitrust laws. Aetna also announced it...
2 min read
Carnegie Communications and Semcasting Partner to Offer Mobile Footprints for Higher Education, a Powerful New Digital Advertising Strategy
Semcasting: October 5, 2016
WESTFORD, MA-- Carnegie Communications and Semcasting, partners in higher education digital advertising, are pleased to announce the introduction of...