Semcasting: December 19, 2017
Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager, Consumer Services Group, for being selected as MarTechExec's 50 Amazing Women in Martech! Jessica says of women in martech, "It is our responsibility...
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Semcasting: November 10, 2017
Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions
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Ray Kingman: August 23, 2017
Bringing Deterministic Attribution to the Auto Industry
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Ray Kingman: December 8, 2016
Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...
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Semcasting: December 1, 2016
For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™ NORTH ANDOVER, MA--...
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Ray Kingman: November 28, 2016
Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...
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Ray Kingman: November 17, 2016
Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.
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Ray Kingman: November 17, 2016
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...
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Ray Kingman: November 9, 2016
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers...
