In the News

Press Releases and Bylines

3 min read

Semcasting Ranked on Deloitte's 2017 Technology Fast 500™ for Third Consecutive Year

Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions

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2 min read

Semcasting Acquires Transparency AI

Bringing Deterministic Attribution to the Auto Industry

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3 min read

The End of Behavioral Targeting and the Rise of Account-Based Marketing

Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...

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1 min read

Semcasting Announces Expansion of Sales Team in Key U.S. Markets

For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™ NORTH ANDOVER, MA--...

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3 min read

Retailers Must Get Attribution Right: Q&A with Ray Kingman

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...

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2 min read

Is Ad Tech Good For Your Health?

Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.

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2 min read

Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing

Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...

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4 min read

Account-Based Marketing Turns the Funnel Upside Down: Q&A with Ray Kingman

The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers...

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3 min read

Heading for a National Healthcare Wallet

Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run afoul of antitrust laws. Aetna also announced it...

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