In the News

Press Releases and Bylines

1 min read

Semcasting Matchback Attribution Named One of the Most Innovative Products of 2017 by PM360

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device and diagnostics industries, honored Semcasting for its Matchback Attribution solution as one of the most innovative products in 2017, part...

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Jessica Bicknell chosen as one of MarTechExec's 50 Amazing Women in Martech

Please join Semcasting in congratulating Jessica Bicknell, Sr. Vice President and General Manager, Consumer Services Group, for being selected as...

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3 min read

Semcasting Ranked on Deloitte's 2017 Technology Fast 500™ for Third Consecutive Year

Semcasting Credits 150 Percent Revenue Growth to Leading Marketing Attribution Solutions

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2 min read

Semcasting Acquires Transparency AI

Bringing Deterministic Attribution to the Auto Industry

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3 min read

The End of Behavioral Targeting and the Rise of Account-Based Marketing

Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers...

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1 min read

Semcasting Announces Expansion of Sales Team in Key U.S. Markets

For Second Year, Semcasting Honored as Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™ NORTH ANDOVER, MA--...

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3 min read

Retailers Must Get Attribution Right: Q&A with Ray Kingman

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media...

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2 min read

Is Ad Tech Good For Your Health?

Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial.

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2 min read

Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing

Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while...

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