In the News

Press Releases and Bylines

4 min read

Big Data is a Stepping Stone for the Exponential Growth of IoT

Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete) technologies like the VCR and the fax machine. We’ll laugh because what we once thought of as...

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2 min read

Semcasting Ranked Number 313 Fastest Growing Company in North America on Deloitte's 2015 Technology Fast 500™

Attributes 208 Percent Revenue Growth to Patented Technology and Experienced Team NORTH ANDOVER, MA - Semcasting (www.semcasting.com), creators of...

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3 min read

The Necessity Of Location Politics

Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling...

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2 min read

Realize You’re a Data Company or Be Left Behind

If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?

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3 min read

The IoT Will Kill the Sales Funnel

When a manufacturer sells a magnetic resonance imaging (MRI) machine to a hospital, that sale represents the hard work of a dedicated sales team that...

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2 min read

Semcasting's Smart Zones™ Receives DMA Innovation Award for Data Management

NORTH ANDOVER, MA--(Sep 30, 2015) - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart...

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2 min read

Semcasting Introduces New, Patent Pending Methods for Site Visitor Attribution (SVA)

NORTH ANDOVER, MA-- (Sep 28, 2015) - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart...

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3 min read

'Corporations are People, Too'

Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing...

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4 min read

IoT And The Rise Of Subscription Marketing

The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet...

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