In the News

Press Releases and Bylines

3 min read

Ad Tech Is Merging With Mar Tech, But Who’s in Charge?

If technology is driving the union between marketing and advertising, who will end up steering the car?

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2 min read

Semcasting Introduces the 2016 Political Data Suite With 100 Percent Reach and District Targeting

Political Data Suite Is Designed for 100 Percent Registered Voter Coverage for Down-Ballot Races and Event Targeting NORTH ANDOVER, MA-- Semcasting...

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4 min read

Big Data is a Stepping Stone for the Exponential Growth of IoT

Someday soon, we’ll be able to look back on the idea of big data and laugh the way we do when we talk about other transformative (but now obsolete)...

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2 min read

Semcasting Ranked Number 313 Fastest Growing Company in North America on Deloitte's 2015 Technology Fast 500™

Attributes 208 Percent Revenue Growth to Patented Technology and Experienced Team NORTH ANDOVER, MA - Semcasting (www.semcasting.com), creators of...

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3 min read

The Necessity Of Location Politics

Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling...

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2 min read

Realize You’re a Data Company or Be Left Behind

If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?

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3 min read

The IoT Will Kill the Sales Funnel

When a manufacturer sells a magnetic resonance imaging (MRI) machine to a hospital, that sale represents the hard work of a dedicated sales team that...

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2 min read

Semcasting's Smart Zones™ Receives DMA Innovation Award for Data Management

NORTH ANDOVER, MA--(Sep 30, 2015) - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart...

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2 min read

Semcasting Introduces New, Patent Pending Methods for Site Visitor Attribution (SVA)

NORTH ANDOVER, MA-- (Sep 28, 2015) - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart...

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