Semcasting: October 15, 2018
If you’re a marketer who has attempted to evaluate campaign results using attribution data, you understand the inherent challenges that come with treating attribution as a measurement metric. Walled gardens have traditionally prevented marketers...
Read More
Semcasting: September 18, 2018
Barely two years ago, the Dallas Mavericks were far from the hottest franchise in the National Basketball Association. The team has since improved...
Semcasting: September 17, 2018
At the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the...
1 min read
Semcasting: June 26, 2018
New privacy laws like GDPR and the California Consumer Rights Privacy Act have good intentions, but in practice, they dramatically limit user choice...
Semcasting: June 25, 2018
Borrell Associates predicts the 2018 election cycle will be an $8.5 billion "advertising bonanza." Attribution of this spend is key.
Semcasting: April 18, 2018
In a Twitter tantrum, Donald Trump accused Amazon of taking advantage of the United States Postal Service. While the president is motived by the fact...
1 min read
Semcasting: April 16, 2018
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
Semcasting: January 31, 2018
Old models die hard. For more than a decade, attribution meant crediting either the first touch or the last click. But, in an increasingly...
1 min read
Semcasting: January 18, 2018
A fast food chain called Sonic is known for running national television advertising campaigns, despite the fact that many of the people who see the...
