In the News

Press Releases and Bylines

3 min read

Heading for a National Healthcare Wallet

Later this year, Anthem, Cigna, Aetna and Humana will all argue their respective mergers don’t run afoul of antitrust laws. Aetna also announced it was pulling out of 538 of the 778 county health insurance exchanges in 2017 due to lack of profit...

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2 min read

Carnegie Communications and Semcasting Partner to Offer Mobile Footprints for Higher Education, a Powerful New Digital Advertising Strategy

WESTFORD, MA-- Carnegie Communications and Semcasting, partners in higher education digital advertising, are pleased to announce the introduction of...

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3 min read

The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman

Audience targeting across screens and devices is essential to marketers. It’s also challenging to implement.

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3 min read

Why Voter Reach Is More Critical Than Enthusiasm in Winning Elections

What Brexit Can Teach the Presidential Candidates About Personalization The morning after the Brexit vote, a spike in UK Google searches suggested...

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4 min read

Unwalling The Garden: What A Free Market Approach Would Look Like

Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it...

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1 min read

Semcasting Announces Support for Advanced Online Healthcare Marketing Services

NORTH ANDOVER, MA -- Semcasting (www.semcasting.com), the creators of the patented next generation data management platform (DMP) Smart Zones, today...

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1 min read

Semcasting Receives U.S. Patent, Recognizing Smart Zones' Readiness for the Internet of Things

NORTH ANDOVER, MA - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, today...

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2 min read

Is Digital Finally a Match for TV?

One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign...

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4 min read

Big Data Has a Big Problem: It's Time to Pre-Identify Demand

Within the first few months of your first mortgage payment, you’ll find yourself wandering the aisles of your local hardware store. Home ownership,...

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