3 min read
Semcasting: September 7, 2016
Audience targeting across screens and devices is essential to marketers. It’s also challenging to implement.
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Ray Kingman: July 21, 2016
What Brexit Can Teach the Presidential Candidates About Personalization The morning after the Brexit vote, a spike in UK Google searches suggested...
4 min read
Ray Kingman: June 17, 2016
Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it...
1 min read
Semcasting: May 25, 2016
NORTH ANDOVER, MA -- Semcasting (www.semcasting.com), the creators of the patented next generation data management platform (DMP) Smart Zones, today...
1 min read
Semcasting: April 5, 2016
NORTH ANDOVER, MA - Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, today...
2 min read
Ray Kingman: March 28, 2016
One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign...
4 min read
Ray Kingman: January 25, 2016
Within the first few months of your first mortgage payment, you’ll find yourself wandering the aisles of your local hardware store. Home ownership,...
3 min read
Ray Kingman: January 6, 2016
If technology is driving the union between marketing and advertising, who will end up steering the car?
2 min read
Semcasting: December 1, 2015
Political Data Suite Is Designed for 100 Percent Registered Voter Coverage for Down-Ballot Races and Event Targeting NORTH ANDOVER, MA-- Semcasting...
