Micro-Target Medicare and Health Insurance

Micro-Targeting Medicare and Health Insurance

Prioritize & Reach All Consumers with the Right Health Insurance Offer

With Medicare and Health Insurance Open Enrollment approaching, it is vital that insurance companies identify qualified candidates for the varied insurance plans available. To do that effectively, they need to leverage multi-screen and cross-device marketing outreach programs in the coming weeks. Today, targeting consumers on the devices and platforms they are most likely to be using, no matter where they are, can make a difference.

But how can insurance companies accomplish this?

The answer: With Semcasting’s Smart Zones’ audience targeting technology, private insurance companies can cost-effectively leverage their internal audience targeting models and consumer lists and deliver advertising through true multi-channel marketing (i.e. direct mail, phone, internet radio, email, display, mobile, video, IPTV and social media). Reaching every qualified candidate with the right offer is important. With Smart Zones, every consumer that is online is reachable. And with no cookie-based ad delivery system being used, insurance companies can keep candidate information private and secure without tracking or sacrificing campaign performance.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about how Smart Zones can micro-target medicare and health insurance consumers, visit our Healthcare and Insurance page and download our overview.