1 min read

Semcasting Uses Over 750 Attributes to Micro-Target Consumers

Top Brands and Agencies

Reach Nearly 100 Percent of Any Audience Across the U.S. and Canada

Every day, Semcasting is approached by brands and agencies from across every industry around the world, looking to reach specific audiences in the U.S. and Canada. Each has presented their own unique products and services, making every campaign more challenging and exciting.

Over the years, we have learned from these challenges and adapted our predictive modeling and targeting solution to the needs and goals of our clients, creating data-driven campaigns that can accurately target and reach nearly any consumer in the U.S. and Canada.

Why this should matter to you is because for the first time ever, this is not just a marketing gimmick, but a reality that is fast becoming utilized by marketers in every industry.

With sub-zip code level targeting resolution, Semcasting's patented automated predictive modeling platform and Smart Zones' targeting technology, can categorize and score nearly all of U.S. and Canadian internet traffic by over 750 attributes for life stage, family demographics, affluence, home ownership, auto interests, political affiliation, ethnicity and network connectivity, to name a few.

Never before have marketers had the tools necessary to see this 360 degree view of nearly every consumer, helping them accurately reach the right consumers, with the right messaging, at the right time.

Visit our Audience Targeting page and download our data samples to learn more about how using 750 attributes to micro-target consumers can benefit your campaign.

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