Targeting Health Insurance Consumers

Smart Zones Targeting of Qualified Health Insurance Consumers

Delivering the Right Health Insurance Offers Across Multiple Marketing Channels

There is still time to reach consumers with health insurance offers before Open Enrollment ends on February 15. Health insurance companies are working hard to identify qualified consumers for the varied insurance plans available. In fact, with the time remaining, online audience targeting is one of the most cost-effective ways for health insurance companies to build market share. They can leverage online advertising and cross-device marketing outreach programs that can target the right consumers on the devices they are most likely to be using, no matter where they are.

By using Semcasting’s Smart Zones’ audience targeting platform, health insurance companies can cost-effectively leverage their internal audience targeting models and consumer lists and directly convert them into a Smart Zone audience. In addition, each audience can be pre-qualified as to the media (i.e. websites) they are most likely to visit – to avoid wasted impressions. Finally, Smart Zones enables ad delivery through true multi-channel marketing (e.g. direct mail, phone, internet radio, email, display, mobile, video, IPTV and social media).

Targeting health insurance consumers with the right offer is important. With Smart Zones, there is no use of cookies and no onboarding fees or limits. If a user is online, they can be reached with Smart Zones. Health insurance companies can now maximize reach and keep candidate information private and secure without tracking or sacrificing campaign performance.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about targeting health insurance consumers, visit out Healthcare & Insurance page and download our overview.