Increase Reach to Medicare and Health Insurance Consumers

Smart Zones for Healthcare and Insurance

Deliver Cross-Channel Advertising to Medicare and Health Insurance Consumers

Now that the 2015 Open Enrollment period for Medicare is closed, health insurance companies are working to identify and reach consumers looking for supplemental group insurance, Medigap offerings and other forms of coverage.

To successfully reach these consumers, insurance companies need robust data and analytics specific to the health insurance marketplace to assist them in refining their after-market promotional efforts. An audience targeting platform like Smart Zones can pre-qualify candidates, support physician and medical program outreach, and support pharmaceutical and device manufacturers. Smart Zones supports healthcare stakeholders with multi-screen and cross-device marketing. Today, targeting the right consumers on the devices they are most likely to be using, no matter where they are, makes a difference.

Here's a look at some of Smart Zones features:

• HIPAA- and Medicare-compliant data usage, and compliant with HITRUST Healthcare Information Protection Guidelines
• Top 100—disease state targeting models
• Top 100—pharmaceutical remedies and clinical trials
• Physician and provider targeting by specialty
• Trade area targeting of consumers by doctor offices and hospitals on multiple platforms and devices, including smartphones, tablets and desktops
• Media Zones for linking consumers to the sites they prefer, along with categories, ad sizes and days/times
• Data-rich audiences, defined by more than 750 demographic attributes
• 100% device-independent reach to 250 million U.S. consumers and over 1.4 million U.S. care providers
• Cookie-free audience targeting and no inferred audience segmentation
• Website Visitor Attribution features for automating the measurement of which ads are working and “who” is visiting your site

To learn more, visit our Healthcare & Insurance page.