Increase Customer Acquisition with Semcasting's On-Demand Targeting

Top Fitness Chain

On-Demand Targeting Lowers Member Acquisition Costs by 42 Percent

A fitness chain approached Semcasting for a direct mail promotion to recruit prospective members for its 65 fitness locations. Having tried several previous direct mail campaigns using occupant data without much success, the fitness chain wanted to take a data-driven, predictive modeled approach.

To meet the client’s needs, Semcasting used its On-Demand Targeting to create predictive models for each of the fitness chain’s 65 locations in six U.S. regions. Semcasting applied over 750 data variables to more than 135 million households across each of the six regions. The end result was a custom mailing list for each fitness location.

Thanks to Semcasting’s On-Demand Targeting, this fitness chain was able to accurately target each of its fitness location’s audiences with custom-tailored mailings. The results were staggering. The first month's mailing lowered member acquisition costs by 42 percent, and was able to increase customer acquisition by 134 percent more members over previous occupant data mailings, and the second month’s mailing yielded 52 percent more members than the first month's mailing.

Going forward, the same successful direct mail audience data can be applied online with Semcasting’s patented Smart Zones’ technology. Smart Zones links offline audience data, such as mailing lists to an audience’s online presence at the neighborhood or business rooftop level. By utilizing Smart Zones’ technology, marketers can implement multi-channel campaigns that see an average 20 percent lift in results.

Here’s how Semcasting's On-Demand Targeting makes this possible:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about how you can increase customer acquisition with Semcasting's on-demand targeting, visit our Audience Targeting page and download our product overviews.