Smart Zones for the Energy Industry
Converting Prospects to an Upgrade in Energy Service
For the last few years in the deregulated markets across the United States, energy companies have been aggressive in their customer acquisition efforts, using multiple marketing channels. With competition over new and existing customers growing, the need for better audience targeting and for finding cost-effective marketing channels have become key parts of an energy company’s business model. One channel that is emerging fast is online display, especially as it relates to programmatic real-time bidding (RTB) in display, video and mobile.
With 85 percent of prospects online, energy companies can increase their reach by targeting prospects on their laptops, desktops, mobile phones and tablets, no matter where or when they are online.
Smart Zones
The Smart Zones audience-targeting platform offers a unique advantage for customer retention and customer acquisition in the energy industry. Traditionally, online advertising has been based on site buying or the onboarding of an offline audience with cookies. But with more consumers concerned about privacy, as many as half of them are blocking cookies at the browser. And for consumers on mobile devices and tablets, third-party cookies are often not supported.
Smart Zones is like direct mail online, giving advertisers the ability to define audiences offline by more than 750 verified demographic, socioeconomic and purchasing attributes such as age, gender, income, net worth, home value and household income. Smart Zones even supports audiences from CRM databases or audiences developed from predictive models.
With Smart Zones, advertisers have the capability to generate a prospective mail list, and then dynamically convert it into device-independent zones, with 100 percent reach and no onboarding costs.
All zones precisely target the select audience across most ad networks through programmatic RTB. And with Smart Zones’ on-demand reporting and Media Zones features, you can focus on the right prospect and then optimize that audience by selecting only the right media mix upfront.
To see how Smart Zones can help you generate more leads, view our Energy Industry page and download our overview.
Semcasting : Oct 7, 2014 8:37:11 PM
