Reach Qualified Financial Services Prospects at Scale

Smart Zones for Financial Services

Reach Qualified Prospects at Scale

In the financial services industry, the lead generation process is serious business. Competition for a qualified, new customer will take place across multiple channels and can be very intense. One promotional channel that is emerging fast in financial services is online display, especially as it relates to programmatic real-time bidding (RTB) in display, video and mobile.

With 85 percent of prospects online, financial service organizations have to find ways to reach qualified prospects by targeting them on their laptops, desktops, mobile phones and tablets, no matter where or when they are online.

Smart Zones

Smart Zones offers a way to reach qualified financial services prospects and increase online customer acquisition. Traditionally, online advertising has been based on site buying or the onboarding of an offline audience with cookies. But with more consumers concerned about privacy, as many as half of them are blocking cookies at the browser. And for consumers on mobile devices and tablets, third-party cookies are often not supported.

Smart Zones is like direct mail online, giving financial organizations the ability to define audiences by over 750 verified demographic, socioeconomic and firmographics attributes such as income, net worth, discretionary income and ITA scores.

Any offline list can be converted into Smart Zones, giving you nearly 100 percent reach to everyone on that list if they are online. These audiences can then be converted into device-independent zones, with 100 percent reach and no onboarding costs.

All zones can be used to precisely target a select audience across most ad networks through programmatic RTB. And with Smart Zones’ on-demand reporting and Media Zones features, you can deliver real lift in campaign performance, and optimize the right media mix at the click of a button.

To see how Smart Zones has performed on other campaigns and how it can help you reach qualified financial services prospects, visit our Financial Services Industry Page and download our overview.