Smart Zones Micro-Targets Black Friday and Cyber Monday Consumers

Smart Zones Micro-Targets Black Friday and Cyber Monday Consumers

Expand Your Reach to over 250 Million-Plus Consumers

With Black Friday, Cyber Monday and holiday sales expected to increase over 10 percent in 2014, it is vital that retailers identify and reach qualified consumers on the devices and platforms they are most likely to be using, no matter where they are.

But how can retailers accomplish this?

The answer: Using Semcasting’s patented automated predictive modeling platform and Smart Zones’ technology, retailers can identify consumers with a high propensity to purchase and deliver advertising through true multi-channel marketing (i.e. direct mail, phone, internet radio, email, display, mobile, video, IPTV and social media). Reaching every qualified consumer with custom tailored messaging is important. With Smart Zones, every consumer that is online is reachable. And with no cookie-based ad delivery system being used, retailers can keep customer information private and secure without ever sacrificing campaign performance.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about targeting Black Friday and Cyber Monday consumers, visit our Retail industry page and download our overview.