Reduce CPA with Smart Zones

Leading Online Cruise Vacations Retailer

Smart Zones Reduces CPA by 43%

A leading online cruise vacations retailer approached Semcasting looking for an advanced audience targeting platform to help bring more buyers to their website and generate new sales opportunities. The campaign objective was simple: use online targeting to book new business. The online campaign needed to generate new potential customers within their market at a target CPA.

To meet these needs, Semcasting built a predictive model to identify the target-buying universe. Consumers were scored and prioritized based on their likelihood to purchase a cruise vacation package. Using Smart Zones’ audience targeting platform, qualified consumers were then onboarded at their home and across devices. Since Smart Zones does not use any cookies or tracking, the match rate for onboarding provided 100% coverage.

The final step in the process was to build segments by score and use Media Zones to pre-optimize each segment to determine which sites and categories of sites would generate the best response. Media Zones can determine upfront what the optimal CTR, Ad Size,Time of Day and Day of Week is for each segment.

With the advanced data accuracy, privacy features and near 100 percent reach supplied by Smart Zones, this online cruise vacations retailer was able to minimize waste, reduce CPA and maintain growth during a period where seasonality and other industry challenges were beginning to negatively impact booking growth.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about how you can reduce CPA with Smart Zones, visit our product page and download our overview.