Turn Your Marketing into a Lead Generating Machine
Smart Zones Reaches Decision Makers at Over 18 Million Businesses
The marketing goals of business-to-business (B2B) advertisers are simple: create awareness that, sooner than later, turns into qualified sales leads. The ability to generate business leads for any sales staff is the gold standard of direct marketing.
Targeting a business audience today requires online access to those target organizations, as well as their specific decision makers. Being able to identify and reach named organizations, industry groups and decision makers at scale is key to success.
Until now, organizations have had to use a conventional, cookie-based audience targeting technique to access a business. The challenge is that an overwhelming number of companies block cookies inside the firewall. Reach and accuracy for cookie match rates in businesses is well below 25%. Online advertising in support of lead generation and B2B campaign outreach goals has too often not measured up.
Smart Zones changes all that. Smart Zones is the first B2B online targeting platform that does not rely on third-party cookies. Smart Zones provides B2B advertisers with a cost-effective means of reaching the people in any organization whenever they are online. Smart Zones targets the ISP delivery points of any named business through their registered public access network or WIFI signal.
With over 18 million businesses and locations in the Smart Zones platform, we support matching and serving targeted online advertising to any:
- CRM database
- Companies by size
- Companies by revenue
- Industry group targeting
- Companies by trade areas
- Companies that visit your website
- Companies from any prospect list
- Business leaders by title and media
- Business leaders at their home address
Smart Zones supports multiple tactics that are not dependent on limited cookie-matching technology. It delivers nearly 100% reach and three times better scale and accuracy then any alternative online solution. No wonder B2B advertisers are switching to Smart Zones.
Here are five reasons why you too should make the switch today:
- 100% Reach: Access to over 18 million small, medium and large businesses across the U.S. and Canada by name and address
- Coverage: Target by revenue, employee count, domain, NAICS and/or SIC code
- Decision Makers at Home: Extend your reach to decision makers at home
- Device Independent: Access to all Internet-enabled devices (i.e., desktops, laptops, tablets, smartphones or Wi-Fi hotspots)
- Site Visitor Attribution: Monitor visitors to your website and automatically create sales leads by matching to the companies with FREE SVA services
To learn more, visit our B2B industry page.
Semcasting : Apr 21, 2015 4:28:15 PM
