B2B Manufacturers Increase Sales with Smart Zones

B2B Manufacturers Increase Sales with Smart Zones

Reach Decision Makers and Drive Leads at Over 18 Million Businesses

Online B2B promotions should build reputation and create leads. To do this effectively, online marketers need to be able to identify audiences from a source that can provide reach to all 18 million businesses supported with robust firmographics and location targeting. In addition, your audience-building platform should provide media measurement and segmentation that aligns with the optimal buyer profile.

What you might not know about current digital B2B targeting is that decade-old, cookie-based ad delivery systems can only provide reach to those employees with an active cookie. In most businesses, network security software and browser blocking at the desktop by IT managers thwart this process to such a degree that only a small percentage of the cookie pool are active and reachable.

The Smart Zones audience targeting platform provides a cost-effective solution to this dilemma by targeting businesses and professionals without the use of cookies, at the rooftop of most businesses, and on their mobile devices.

Use Case:

A manufacturer of peripheral hardware devices wants to target professionals with an end-of-quarter special promotion. Their strategy is to target financial services organizations, attorneys, and medical centers with over 100 employees.

Using Smart Zones, the manufacturer was able to build a list of the targeted organizations as if it was a direct mail campaign. Each of these professional groups was targeted at their job site using NAICS codes, company names and professional titles. In one step, the lists of organizations were converted to Smart Zones that identified the Internet delivery points of ALL of the target organizations. Finally, the Media Zones extension identified the optimal website inventory for the target buyer, with the goal of putting the right ad in front of the right buyers.

To learn more about Smart Zones for B2B Manufacturers, read our B2B Smart Zones Targeting page and download our overview.