Elevating the 3-Stage B2B Marketing Process
Deterministic Data & Site Visitor Attribution Enhances B2B Marketing at Every Step B2B marketing campaigns are largely constructed around the same...
2 min read
Semcasting : Apr 2, 2015 10:41:58 PM
More often than not, online B2B campaigns are about creating leads for your sales staff. Traditionally, to generate a sales lead, a prospect had to click on an ad that led them to a website where they had to fill out a web form. Other marketing efforts like telemarketing, email, direct mail and search would also drive visitors to your site, but a visitor still had to fill out a form before the sales funnel could start to be filled.
Ironically, in this day and age of audience targeting—it doesn’t have to be this way. You already know (or strongly suspect) which businesses will be interested in your products and services. You’re probably trying to target them online and offline already, and all you need now is a way to close the loop.
Site Visitor Attribution (SVA) represents a breakthrough for marketers and for lead generation programs. Similar in intent to Google Analytics, SVA measures trends and activity on your site, but SVA also “connects the dots,” delivering full attribution and lead generation.
Here’s how it works:
SVA and the Smart Zones platform supports over 17 million business zones, 25 million business domains and more than 10 million WIFI hotspots covering 18 million businesses in the U.S. Each business zone is selectable by company name, domain, industry NAICS code, employee size and revenue.
SVA is based on the patented Smart Zones targeting platform which behaves like “direct mail online.” Smart Zones provides 750 demographic and firmographic attributes for over 30 million consumer and business zones. Smart Zones offers 100 percent reach to all households and businesses with no use of cookies or any need for additional on-boarding fees.
For more information, download the Site Visitor Attribution datasheet or contact us at sva@semcasing.com to sign up for the SVA service.
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