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Semcasting: Sep 14, 2016 10:00:53 AM
Household-Level Health Care Affordability On November 1st, we will enter the open enrollment period for healthcare. At that time, there will be a mandate to provide health insurance to millions of Americans—either directly or through public and...
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Semcasting: Sep 7, 2016 10:00:06 AM
Digital Targeting of Qualified Consumers & Businesses on a National Scale Compared to direct mail, television, or radio, digital marketing should be...
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Semcasting: Aug 31, 2016 10:00:11 AM
Mobile Footprints Enables Account-Based Marketing at Scale B2B digital campaigns have long struggled with the common behavioral marketing paradigm....
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Semcasting: Aug 24, 2016 10:00:26 AM
Consumer Opportunities Based on In-Store and Out-of-Store Activity A successful marketing program is the result of understanding the customer profile...
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Semcasting: Aug 17, 2016 10:00:17 AM
Semcasting Mobile IP Footprints The notion of a smarter approach to cross-device targeting has long occupied AdTech discussions. Our mobile footprint...
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Semcasting: Aug 10, 2016 9:57:24 AM
During this election cycle, every campaign worth its salt understands that targeting the right audience with the right message is critical. Hundreds...
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Semcasting: Aug 4, 2016 12:32:12 PM
A Successful Cross-Device Campaign Should be Account-Base & Deterministic New devices bring new challenges for marketers — not only for managing...
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Semcasting: Jul 27, 2016 10:35:09 AM
Cookies have been Over-Harvested, and Ad Tech Needs to Replace Them Programmatic advertising is driven by audience reach and accuracy. There is much...
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Semcasting: Jul 20, 2016 10:00:09 AM
You Know Who is Most Likely to Vote for You, but What if You Can’t Reach Them? It’s political season. The conventions in Cleveland and Philadelphia...
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Semcasting: Jul 13, 2016 10:00:33 AM
How to Match & Reach Consumers with the Right Health Insurance Program The Affordable Care Act has required healthcare insurers to offer policy...
