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Semcasting: Nov 2, 2016 10:00:06 AM
Attribution & Match-Back Marketing attribution has been the white whale of the digital funnel since marketers first began buying keywords and running online campaigns. However, attribution has remained mostly infeasible due to the anonymity and...
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Semcasting: Nov 2, 2016 9:55:48 AM
Television advertising is often recognized by political action committees (PACs) and issue advocacy groups as the most effective way to engage with...
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Semcasting: Oct 26, 2016 10:00:13 AM
Qualified Audience Targeting On the Move This holiday season, eMarketer predicts that US ecommerce sales will grow 17% — with mobile alone growing...
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Semcasting: Oct 26, 2016 9:55:24 AM
We are down to the last two weeks before Election Day. For some campaigns, this is the very last opportunity they will have to persuade and engage...
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Semcasting: Oct 19, 2016 10:00:46 AM
A Deterministic Onboarding, Delivery, and Attribution Solution Without any mechanism of deterministically tying online users to offline profiles,...
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Semcasting: Oct 12, 2016 10:00:24 AM
Mobile Footprints Improves Event and Trade Show ROI For some businesses, Fall is the season of trade shows. Major trade shows, conferences, or...
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Semcasting: Oct 5, 2016 10:00:47 AM
Onboarding for Direct Mail Online The financial services industry turned direct mail customer acquisition into a science. Too often, however, these...
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Semcasting: Sep 28, 2016 10:00:14 AM
Now Better than You Hoped Turning website traffic and site visitors into identified prospects for your CRM is the most requested tactic from CMOs,...
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Semcasting: Sep 21, 2016 10:00:46 AM
Cross-Device Marketing with Reach and Transparency The holiday season seems to start a few days earlier every year. As the window for holiday...
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Semcasting: Sep 14, 2016 10:00:57 AM
Campaigns Must Go Mobile for Optimal Reach and Engagement As campaigns move toward the home stretch, more and more resources are being allocated to...
