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Semcasting: Jun 8, 2017 9:35:35 AM
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process have changed over the past few years, evolving from a pure media-based buying strategy to one of...
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Semcasting: May 25, 2017 2:15:50 AM
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process...
1 min read
Semcasting: May 10, 2017 10:00:45 AM
At every business review or sales planning meeting, the question asked of marketing is always the same: “How many leads did you generate last month,...
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Semcasting: May 4, 2017 9:08:07 AM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
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Semcasting: Apr 27, 2017 9:00:42 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
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Semcasting: Apr 20, 2017 9:00:12 AM
Most digital B2B programs focus on the keyword buys and inbound marketing tactics that are considered Business Marketing 101. Inbound programs serve...
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Semcasting: Apr 12, 2017 9:00:23 AM
First-Party Onboarding with Reach and Deterministic Attribution While the lines between offline and online marketing have increasingly blurred, not...
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Semcasting: Apr 6, 2017 9:00:57 AM
As B2B marketers contemplate shifting more dollars to digital in order to take advantage of the lower costs and promise of better customer reach,...
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Semcasting: Mar 22, 2017 9:00:50 AM
Creating Transparency between Each Offline and Online Touchpoint The success of a digital marketing program is determined by the path that the...
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Semcasting: Mar 15, 2017 9:35:53 AM
4 Key Themes Impacted by the Universal ID When you attend industry events involving Agencies, Ad Tech, and CRM Marketing companies, there are a few...
