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Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To further refine this process, marketers need to be able to perform attribution analysis to link...
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Semcasting: Mar 30, 2016 10:00:41 AM
Affluent Consumers Require More Robust Digital Targeting In 2015, spending by affluent households is expected to have exceeded $406 billion,...
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Semcasting: Mar 23, 2016 11:00:21 AM
Attribute Marketing Spend to Real Consumers and Connect Consumer Behavior The current understanding of attribution is often defined by last-click,...
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Semcasting: Mar 17, 2016 10:00:50 AM
Extend your Reach: Connect with Business Owners at Both the Office and the Home Traditional online B2B targeting relies on tapping into a business...
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Semcasting: Mar 9, 2016 10:00:53 AM
Offline and Online Data Extension Online and offline data are inherently different.
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Semcasting: Mar 2, 2016 10:00:09 AM
Trade Area Targeting and Geo-Fencing Further the Retail Process. Twenty years ago, the Internet was still a news story. In less than a generation,...
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Semcasting: Feb 17, 2016 10:00:33 AM
Devices and Technology May Force a Data Collection Solution Over the past few years, ad tech has been fighting a battle with the FTC and Privacy...
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Semcasting: Feb 10, 2016 10:00:28 AM
Cookie-Based Ad Personalization is Incomplete, But Data Holds Potential. Online ad personalization is the future. The industry recognizes it, and...
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Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...
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Semcasting: Jan 6, 2016 10:00:20 AM
Why 2016 is the Year of Marketing Evolution Looking forward to 2016, I’m reminded of the oft-repeated anecdote concerning change. If a frog is placed...
