Semcasting

1 min read

Building a More Complete B2B Targeting Profile

Reach Business Owners and Operators at Home and at Work The formula for creating an online B2B targeting profile has been a muddled one, stitched together from various offline advertising techniques. You onboard lists of business titles, match them...

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Marketing Home Improvement Services for Consumers and Contractors

Reach Every Audience in the Home Improvement Vertical Digital is impacting every business, even those not traditionally thought of as ‘digital,’ such...

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Reaching Those with the Financial Ability to Transact

Reaching the Affluent Consumer Who are they? They’re the people with the most product awareness, the highest levels of discretionary income, and the...

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The Multicultural Marketing Opportunity

What Companies Need to Do to Get Multicultural Marketing Right I have good news: if you’re a retailer looking for a new avenue of business expansion,...

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Voter Reach Matters:  See the Smart Zones Difference in Political Campaigns

Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...

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Comparing Digital Audience Targeting Methods

How is Smart Zones Different from Cookie-Based Targeting? In the world of digital audience targeting, not all methods are made equal. For over a...

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How to Target the Growing Insurance Market

Health Insurance Companies can Achieve Nearly 100% Targeted Reach Online Gallup is reporting that the rate of the uninsured continues to drop with...

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Break Through the Online Clutter

How Service Providers are Reaching Real Consumers Consumers today have options. Increasingly, they have the ability to shop for the best deal they...

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Target Back-to-School Buyers with 100% Accuracy

How YOU can use Smart Zones to Reach Every Customer We are living in a new world of retail.

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Introducing Site Visitor Attribution from Semcasting, Inc.

Actionable Insight on WHO is Visiting your Site – FREE Marketing attribution services are increasingly being requested by brands and agencies because...

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