Semcasting

1 min read

The Myth of One-to-One Targeting

The Myth of One-to-One Targeting The ad-tech industry has experienced many changes in the last few years, both in its technology and its business models. Oddly, one myth has tenaciously held its ground through these changes: the idea that most...

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Luxury Vacation Property Reduced CPA Goal by 52%

Luxury Vacation Property Reduced CPA Goal by 52% Today the travel and entertainment industry is transacting over half of its business online. One...

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Automaker Increased Prospects by 65%

Automaker Increased Prospects by 65% At the Detroit Auto Show this year the big three automakers were happy to report that U.S. consumers are buying...

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Target B2C and B2B Audiences with Over 750 Attributes

From SMB to Fortune 50 Smart Zones Delivers 100% Reach and Accuracy Since the launch of our Smart Zones platform, we have successfully completed over...

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Reach 54 Million Hispanic Consumers

The Hispanic Market Is Booming Online Reach 54 Million Hispanic Consumers in the U.S. The Hispanic population is projected to grow from 17% of the...

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Yet Another Millennial Marketing Story

Over 85% of Millennials Have a Smartphone How Smart Zones is Driving Accurate Cross-Device Reach Schools out and “summer Fridays” have begun. For...

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2 min read

The Secret Behind Selling Lawn Mowers

Selling Lawn Mowers in the Digital Age Smart Zones Helps Retailers Qualify and Reach Consumers Online Anyone who has ever walked into a Lowe's or...

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5 Reasons B2B Advertisers Are Switching to Smart Zones

Turn Your Marketing into a Lead Generating Machine Smart Zones Reaches Decision Makers at Over 18 Million Businesses The marketing goals of...

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2 min read

Your Device-Independent, Always Connected World

We Now Live in a Device-Independent, Always Connected World Your Audience Targeting Plan Needs to Adapt Today, 91% of U.S. adults have cell phones....

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B2B and B2C Event Targeting Is a Game Changer

Event Targeting for B2B and B2C Advertisers Deliver Cross-Device Messaging to Consumers at Any Event Location Whether at work, in a hotel coffee...

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