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Semcasting: Sep 27, 2017 9:44:34 AM
One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective of the drug manufacturers is to address the clinical needs of patients, but they must also create...
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Semcasting: Sep 21, 2017 12:48:25 PM
Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards...
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Semcasting: Sep 13, 2017 1:23:31 PM
That part of the Disney movie where the genie manages to escape the bottle and start making all kinds of promises to its “master” always brings an...
1 min read
Semcasting: Aug 29, 2017 1:08:00 PM
Professional football season will kick off in just two weeks. For some franchises this will be a year of promise for the fans, and for others it will...
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Semcasting: Aug 9, 2017 10:23:31 AM
The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...
2 min read
Semcasting: Jul 20, 2017 3:58:47 PM
When online advertising was just an audience extension tool, the details of the data onboarding process for the digital audiences didn’t really...
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Semcasting: Jul 12, 2017 10:43:19 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
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Semcasting: Jun 27, 2017 12:54:06 PM
When online advertising was just an audience extension tool, the details of the data onboarding process didn’t really matter. A postal or email list...
1 min read
Semcasting: Jun 21, 2017 1:37:05 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
1 min read
Semcasting: Jun 14, 2017 9:51:28 AM
The challenge of digital attribution solutions is that they are built on datasets that force marketers to extrapolate a conclusion based on small...
