Marketing

3 min read

The State of the Industry: Travel and Tourism

Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals from around the country. We met with Mike and Ricky to gather their insights from their time in Vegas.

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3 min read

Insights From eTourism Summit's First Timer Attendees Lunch

While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...

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2 min read

Rail and Bus Travel: The Hidden Treasure for Travel Marketers

As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...

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political_transparency

2 min read

Targeted Transparency: Enhancing the Overview  of Campaign Performance

This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.

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4 min read

2 Things Semcasting’s Samantha (Sam) Gray is Most Excited About for RampUp 2024

Next week, Ray Kingman, CEO and Founder, Ian Tattenham, VP of Sales and Strategic Accounts, and Sam Gray, Sales Director, will be attending the...

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2 min read

Jessica Ackerson, Driving Success in Media Sales

Jessica Ackerson, Driving Success in Media Sales

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Analysis_of_unknown_versus_known_traveler_consumer_types_for_strategic_travel_advertising_campaigns

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers Why is using data to identify unknown travelers so important?

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2 min read

Maximizing the Power of First-Party Data

Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...

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2 min read

Republicans and Democrats: How Different Are They?

Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...

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