2 min read
The Importance of First-Party Data in Travel and Tourism Marketing
Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
Travel
3 min read
The State of the Industry: Travel and Tourism
Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...
2 min read
Rail and Bus Travel: The Hidden Treasure for Travel Marketers
As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...
2 min read
The Importance of Finding the Unknown Traveler
Identifying Unknown Travelers Why is using data to identify unknown travelers so important?
3 min read
How Inflation Influences Travel Sentiment
https://www.ana.net/miccontent/show/id/ii-2023-01-inflation-travel
2 min read
Where Are They Traveling To?
Semcasting: Oct 5, 2022 3:01:32 PM
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
2 min read
If you want to know where someone is going identify where they’ve been
Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...
1 min read
In the Travel Industry, Audience Data Does it Better
Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...
1 min read
Luxury Vacation Property Reduced CPA Goal by 52%
Semcasting: Jun 25, 2015 6:30:15 PM
Luxury Vacation Property Reduced CPA Goal by 52% Today the travel and entertainment industry is transacting over half of its business online. One...
1 min read
Identify Travel Industry Customers Using Predictive Modeling
Semcasting: Feb 11, 2015 4:00:02 PM
Smart Zones for the Online Travel Industry Consumer Travel Decisions Are Made Online Today, the travel industry transacts their business online. It...