RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms
North Andover, MA – EMBARGO – Semcasting, the pioneer in cookieless targeting and identity graph solutions, today launched Real-Time Voter Measurement (RTVM), a new digital political marketing feature in AudienceDesigner by Semcasting (ADS). With RTVM, for the first time in digital political campaigns, candidates and their agencies will know exactly who they have reached, who they have not reached and what messages have been delivered on which platforms in one holistic view.
Within an hour, RTVM is able to re-identify voters who have been served an advertisement already and place them into a child segment of the campaign. This child segment can then be profiled, versioned, deployed with new creative and even downloaded as a list. RTVM empowers more impactful voter communication and campaign optimization throughout the voter funnel with message sequencing, cross-platform activations and measurement.
Rather than using a singular universal ID and cookies, ADS utilizes a constellation of match keys ranging from postal addresses, hashed emails to over thirty-five social, display and connected TV (CTV) media platform IDs to identify and validate prospective voters. ADS averages over 90% match rates to all voter registration list sources.
With ADS, political advertisers’ target voter audiences lists can be deployed in the same hour or day across multiple platforms (digital display, CTV, social and more) at the same time in order to meet rapidly changing news cycles.
ADS and the RTVM feature within the platform can be leveraged throughout all stages of a campaign – fundraising, persuasion and get-out-the-vote (GOTV) efforts.
Ray Kingman, CEO and founder of Semcasting, said, “2024 is lining up to be one of the most consequential elections of our time and more efficient voter communications strategies are essential for positively impacting fundraising, persuasion and GOTV. For the first time ever with RTVM and ADS, political marketers can deliver more impactful messaging sequences at the audience level and verify proof of engagement on a one-to-one basis with each voter. Our solutions elevate voter communications as the primary metric for digital campaign planning and optimization throughout the election process.”
Semcasting has a legacy of proven expertise in political digital marketing since 2016, identity and targeting technology supported by eight patents and unwavering privacy compliance.
To learn more about Semcasting and its digital political solutions including RTVM visit: https://www.semcasting.com/politics.
About Semcasting
Semcasting offers end-to-end, privacy-safe data solutions including identity resolution, audience design and attribution. The company pioneered cookieless targeting and first-party data onboarding with its patented constellation multi-touch identity resolution approach and Smart Zones technology. This method is not dependent on a proprietary common identifier or a single match type, but instead dynamically spans multiple online and offline identifiers in real-time.
With a team of subject matter experts, Semcasting provides its brand and agency clients with industry-specific data expertise and solutions. Its self-serve platform AudienceDesigner by Semcasting (ADS) empowers marketers to maximize reach with control and transparency.
Semcasting is headquartered in North Andover, Massachusetts. Learn more at https://www.semcasting.com/.
Semcasting : August 2, 2022
