Smart Zones for Mortgages and Refinancing
Reach Qualified Prospects at Scale
The effectiveness of lead generation is serious business– especially in the mortgage banking and home refinancing industry. Competition for qualified home mortgage and refinancing consumers takes place across multiple marketing channels, such as direct mail, television, and online. One promotional channel that is emerging fast in mortgage origination services is online display, especially as it relates to identifying qualified prospects through display, video and mobile advertising.
With 85 percent of prospects online every day, mortgage service organizations are looking at ways of increasing their reach and effectiveness by targeting the right prospects on their laptops, desktops, mobile phones and tablets, no matter where or when they are online.
Smart Zones
Smart Zones offers lenders and mortgage service organizations a unique advantage in the procurement of qualified leads and mortgage applications. It is the only online targeting technology available that provides both the reach and targeting precision necessary to deliver qualified results with minimal waste.
With Smart Zones, service organizations are provided a wide range of benefits to generate more leads and reach mortgage and refinancing consumers, including:
- 100% reach to over 250 million-plus individuals and over 18 million businesses in the U.S. and Canada
- Media Zones features for linking audiences to their preferred sites, categories, ad sizes and day/time
- Data rich audiences defined by more than 750 demographic and financial attributes (i.e., income, net worth, discretionary income and home value/equity scores)
- Cookie-free audience targeting and no inferred audience segmentation
- 100% device independent reach to all Internet-enabled devices (i.e., desktops, laptops, tablets, smart phones)
- Website Visitor Attribution features for automating the measurement of which ads are working and “who” is visiting your site
To learn more about Smart Zones for mortgages and refinancing, view our Financial Services page and download our overview.
Ray Kingman : Feb 11, 2015 7:35:34 PM
