Think Outside the Office: Reach B2B Decision-Makers at Home
Published - https://www.marketingprofs.com/articles/2023/48533/b2b-decision-maker-targeting-home
1 min read
Daily Ad Brief
:
August 16, 2022
Michael Skladony
GM Of Consumer Services At Semcasting
Website Address: https://www.semcasting.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Michael Skladony from Semcasting.
To watch the video - https://semcstg.com/3Qra7fe
I’m a firm believer that we will continue to see an increase in brands and advertisers leveraging their first-party data more effectively, efficiently and frequently. Google has been teasing us with the final demise of third-party cookies for the past couple of years, but the truth is that third-party cookies for audience targeting have not been efficient for a very long time. Brands are starting to realize how valuable their own data can truly be.
Semcasting built a completely self-serve platform, AudienceDesigner (ADS), that puts audience onboarding, custom audience creation/design and manipulation directly into the hands of brands – something advertisers and/or their agencies would otherwise have to accomplish through multiple platforms and with less transparency and efficiency.
Published - https://www.marketingprofs.com/articles/2023/48533/b2b-decision-maker-targeting-home
Appeared in: https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency
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