“Marketing Champions” with Michael Skladony from Semcasting

Michael Skladony
GM Of Consumer Services At Semcasting
Website Address: https://www.semcasting.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Michael Skladony from Semcasting.

To watch the video - https://semcstg.com/3Qra7fe

WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?

I’m a firm believer that we will continue to see an increase in brands and advertisers leveraging their first-party data more effectively, efficiently and frequently. Google has been teasing us with the final demise of third-party cookies for the past couple of years, but the truth is that third-party cookies for audience targeting have not been efficient for a very long time. Brands are starting to realize how valuable their own data can truly be.

WHAT MAKES YOUR COMPANY UNIQUE?

Semcasting built a completely self-serve platform, AudienceDesigner (ADS), that puts audience onboarding, custom audience creation/design and manipulation directly into the hands of brands – something advertisers and/or their agencies would otherwise have to accomplish through multiple platforms and with less transparency and efficiency.