<img src="https://ib.adnxs.com/pixie?pi=f0f3f5a1-0bb4-49c0-8162-b22583e1edf6&amp;e=PageView&amp;script=0" width="1" height="1" style="display:none">

1 min read

“Marketing Champions” with Michael Skladony from Semcasting

“Marketing Champions” with Michael Skladony from Semcasting

Michael Skladony
GM Of Consumer Services At Semcasting
Website Address: https://www.semcasting.com

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Michael Skladony from Semcasting.

To watch the video - https://semcstg.com/3Qra7fe


WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?

I’m a firm believer that we will continue to see an increase in brands and advertisers leveraging their first-party data more effectively, efficiently and frequently. Google has been teasing us with the final demise of third-party cookies for the past couple of years, but the truth is that third-party cookies for audience targeting have not been efficient for a very long time. Brands are starting to realize how valuable their own data can truly be.

WHAT MAKES YOUR COMPANY UNIQUE?

Semcasting built a completely self-serve platform, AudienceDesigner (ADS), that puts audience onboarding, custom audience creation/design and manipulation directly into the hands of brands – something advertisers and/or their agencies would otherwise have to accomplish through multiple platforms and with less transparency and efficiency.

Think Outside the Office: Reach B2B Decision-Makers at Home

Think Outside the Office: Reach B2B Decision-Makers at Home

Published - https://www.marketingprofs.com/articles/2023/48533/b2b-decision-maker-targeting-home

Read More
Optimize Your Reach with Audience-Based Frequency Capping

Optimize Your Reach with Audience-Based Frequency Capping

Appeared in:  https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency

Read More
Putting the cookie back in the jar isn’t going to work

Putting the cookie back in the jar isn’t going to work

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over...

Read More