WEEKLY BRIEF: JUNE 17, 2014
Expand Your Reach to over 41 Million Hispanic Consumers!
According to U.S. Census Bureau population estimates as of 2011, approximately 52 million Hispanics account for 16.7% of the total U.S. population, making people of Hispanic origin the nation's largest ethnic or race minority.
With this population growing year-over-year, advertisers are looking to reach these Hispanic communities both offline and online. This, however, has proven to be a challenge since many segments require specific cultural sensitivities and are influenced by local marketing, trade area retail dynamics, and by national campaigns.
Smart Zones overcomes these challenges through:
- Increased Reach: Smart Zones provides reach to 249 million people and 18 million businesses, including an estimated coverage of 41 million online Hispanics in nearly 13,000 Zip codes in 51 states
- Enhanced Privacy: No use of cookies and 100% privacy-friendly
- Data Integrity: True demographic coverage including over 750 data variables for affluence, home ownership, family demographics, social reach and ethnic origin
