Audience Targeting for Brands and Agencies

Smart Zones for Brands and Agencies

Reach 100 Percent of Your Audience Online

For over a decade, brands and agencies have relied on cookies to connect offline audiences to their online presence. The challenge, however, is that over 50 percent of audiences and devices block cookies, and with an average of four or more cookies for every online user, there is often less than a 30 percent cookie-match potential to a target audience.

In a multi-device and multi-platform online world, access to only 30 percent of any audiences isn’t going to cut it.

That’s why Semcasting has developed Smart Zones, a platform that addresses this 70 percent audience gap and provides audience targeting for brands and agencies with no tracking, better targeting accuracy, and more privacy protection than any cookie solution.

Smart Zones

Smart Zones consists of a patented technology for audience building and a patent-pending technology for media targeting. These technologies replace cookie-based onboarding, giving exchanges, ad networks, and DSPs a “universal ID” where 100 percent of every qualified audience is transparent and available on virtually any device when they are online.

How It Works

Smart Zones links the customer prospect or CRM file with ISP delivery points at the neighborhood or business rooftop level. With 100 percent reach, Smart Zones eliminates duplication, wasted impressions and drives superior ROI—all while adhering to the highest standards of privacy.

What sets Smart Zones apart is its capability to provide descriptive transparency to every audience member’s profile using big data analytics. Smart Zones is audience targeting that works like direct mail, but online. With over 750 variables associated with every audience member, there is no more thin data or inferred references based on single website visits.

In addition, every audience in a Smart Zone is mapped and scored to their preferred Media Zone sites, accelerating the optimization and improving the ROI of every campaign. Unlike traditional onboarding solutions, Smart Zones operates without first- party tracking or email matching and requires no onboarding fees. It is device independent, so you can deliver messaging to any device connected to any network.

To see how Smart Zones can help you generate more leads, visit our webpage and download our overview.