Target B2B Decision Makers at Over 18 Million Businesses

Smart Zones for B2B Advertisers

Target Decision Makers at Over 18 Million Businesses

The requirements of B2B digital advertisers are changing. Organizations have become increasingly dependent on using online resources to execute nearly every part of their business plan.

Whether audiences are at their desktop or on their on laptops, mobile devices or tablets, B2B audience-targeting demands better qualified reach and cross-device targeting, no matter where or when the user is online.

Smart Zones

The Smart Zones audience targeting platform addresses B2B digital advertisers' needs by providing 100% reach to target B2B decision makers at over 18 million businesses in the U.S. and Canada without the use of cookies, tracking, or inferred segmentation.

Smart Zones is unique in its approach to audience targeting. It does not rely on an individual to come to a site and have a cookie placed on them for retargeting. Many businesses are actively blocking cookies at the company network or at the browser with a high percentage of mobile devices not supporting third-party cookies.

Smart Zones is like direct mail online, giving advertisers the ability to define a specific businesses audience by its organizational name, industry category, revenue and size. This audience can then be converted into device independent business Smart Zones with 100% reach and no onboarding costs. Smart Zones can be used to precisely target advertising and promotional materials across most networks through programmatic RTB exchanges.

To see how Smart Zones has performed on other campaigns and can help you target B2B decision makers, visit our B2B Industry Page and download our overview.