A Must-Do for your Campaign Checklist

Site Visitor Attribution is a Campaign Requirement

Now that the July Fourth fireworks are over, there is one item on the marketing campaign checklist that you need to address. Whether you sell a platform solution, manage the web site of a Fortune 500 brand, or you have a candidate running for office, there is an important new generation of website attribution available today that will immediately impact results.

Semcasting Site Visitor Attribution (SVA) plays a critical role in measuring market impact and can give you the ability to directly respond to customers, voters, or resellers. The days of simple analytics tools that count visits and time spent on a web site have been replaced with a free attribution solution that removes the guesswork and shows you how you can respond to customer engagement.

Over 750 brands, candidates, and B2B organizations have already engaged SVA to measure campaign impact, generate hard sales leads, and support fund raising efforts.

• • B2B platforms and products that depend on lead generation can now turn those web visits directly into hard leads. Turn visits into verified indications of interest from the companies you sell to by converting those visits directly into “named leads” that you can walk down the hall to the sales staff.

• • Campaign managers for political candidates and PACs use SVA to do a daily review of who checks out the campaign in response to public appearances or political news. Turn those visits into hard leads for fund raising, building a GOTV effort, or constituent polling.

• • Brand and marketing managers use SVA as a deterministic measure of marketing impact and trade area analysis. Subjective last-click attribution modeling can be replaced by following each impression through the sales funnel to a closed sale.

Semcasting Site Visitor Attribution was developed on the twice-patented Smart Zones IP Targeting technology. SVA is a free solution, closing the loop between the advertising impression and the simple site visit. SVA is available for lead generation or advertising measurement. If attribution is on your marketing campaign checklist in the second half of this year, then please download our Site Visitor Attribution overview.