Telecom and Energy Consumers Are Online

Expand Your Reach to 270 Million-Plus Consumers and 135 Million-Plus Households in the U.S. and Canada

Communications has evolved. You and 95 percent of your friends, parents, grandparents, nieces, nephews, cousins, spouses, exes and the rest of the U.S. and Canada own a computer and/or mobile device. With hundreds of millions of consumers online every day, doing everything from chatting with friends, purchasing products and paying utility bills, being online has become part of a more convenient and cost-effective lifestyle. Telecommunications and energy providers are key to this lifestyle and they need to communicate regularly with new and existing customers. More and more of their marketing spend is moving away from television and direct mail to online advertising. Although it's a logical progression, this shift can be challenging since traditional online outreach has, until now, involved using decade-old cookie-based ad delivery systems which can only identify one out of three unique consumers.

Case Study:

When a national telecommunications service provider wanted to reach their competitors’ customers with an offer to upgrade wireless family plans,they first needed to identify those customers. Using Semcasting’s recently patented Smart Zones’ technology, they were able to identify their competitor’s households and determine the ISP connection that served them. They could also determine key attributes about those households, such affluence, home status and ethnicity.

Even with a mailing list of the competitor’s customers, using cookies, they would only be able to reach the 30 percent of qualified households that had an active cookie at the time, leaving 70 percent of the target market untouched. This gap is attributed to the fact that 50 percent of consumers block cookies, and very few mobile devices accept cookies.

With Semcasting’s Smart Zones, telecommunications service providers now have the ability to identify and reach nearly 100 percent of the competitive marketplace through an online targeting solution that does not use cookies or tracking and is completely privacy friendly. Using Smart Zones, this telecommunications services provider nearly tripled their unique user reach and ROI.

Here’s how Smart Zones makes this possible:

• Increased Reach: Smart Zones provides nearly 100 percent reach to 270 million-plus people, 18 million businesses and 135 million-plus households in the U.S. and Canada
• Enhanced Privacy: No use of cookies and 100 percent privacy-friendly
• Data Integrity: 30 million Smart Zones’ segments with over 750 data variables for affluence, home ownership and values, discretionary income, family demographics, social reach and ethnic origin

To learn more about how to target telecom and energy consumers online, visit our Telecommunications & Energy page and download our overview.