We are living in a new world of retail.
We all recognize the facts – consumers do more of their shopping online and spend less time in brick-and-mortar stores. However, the basic principles of retail marketing have not changed:
To maximize the efficiency of a back-to-school online marketing campaign along these principles, you need to know that your audience can afford a product, live in an area where they can buy it, and that you are reaching them across any device they use for researching or completing that transaction.
Cookies cannot meet these needs.
The use of decades-old, cookie-based ad delivery systems does not provide the unique household reach, scale, or cross-device capability required for success. More than 50% of users block cookies, and only one in four cookies actually represent a unique user. Reaching less than 25% of your potential buyers in your store’s trade area is not a recipe for success.
Semcasting Smart Zones™ solves these problems.
Smart Zones allows advertisers to prequalify consumers based on location, affluence and known purchasing behaviors. Smart Zones can not only identify every store location to distribute online advertising in a specific trade area – it supports any device type for custom messaging, ranging from desktops, tablets, WIFI hotspots, or smartphones. All without cookies.
With our database of 140 million households and 18 million businesses across the U.S. and Canada, Smart Zones allows you to build highly targeted audiences – using any of our 750 demographic, firmographic, or psychographic variables. We can also match your CRM records or log files from website visitors. With Smart Zones there is no possibility of over-serving or duplication of impressions, so you know every ad you place reaches a unique audience on any device they are using.
The U.S. retail industry spent over $11 billion on digital advertising in 2014. It’s time to spend it smarter.