Since the launch of our Smart Zones platform, we have successfully completed over 4,000 campaigns, spanning multiple industries and thousands of custom audience segments in the U.S. and Canada.
With our patented Smart Zones technology, we are generating an average lift of 128% for clients from SMB to Fortune 50. With near 100% reach to target B2C and B2B alike, marketers are turning to Semcasting for onboarding their CRM files and using our big-data predictive targeting platform to create qualified audiences that generate results that far exceed industry standards.
Smart Zones is the first cookie-free targeting solution for online advertising and analytics. Nearly all of the U.S. and Canadian Internet delivery points have been mapped, categorized and enhanced with over 750 publicly available demographic, socio-economic and firmographic attributes. Smart Zones is also device independent, allowing mobile and Wi-Fi targeting while proactively addressing the privacy concerns brought on by third-party cookies and tracking.
Examples of data variables and categories when using Smart Zones to target B2C and B2B audiences:
B2B
-Revenue
-Business Size
-Primary Industry
-Business Owner
-Business Owners at Home
Household
-Age
-Gender
-Ethnicity
-Homeowner/Renter
-Home Value & Lot Size
Political
-Voter Status
-Political Party
-Voting History
-Voting Method
-Activism Score
Financial & Insurance
-IRA/401(K)
-Bond Investor
-Invested Assets
-Invitation to Apply Index
-Recession Sensitivity Index
Purchase & Interests
-Travel
-Healthcare
-Entertainment
-Luxury Shopper
-Home Improvement
Affluence Indicators
-Income
-Net Worth
-Home Equity
-Income Range
-Discretionary Income
To see a full sample of data variables, contact us.