Reach Hispanic Consumers with Holiday Shopping Offers

Reach Qualified Hispanic Consumers with Holiday Shopping Offers

Smart Zones Micro-Targets over 41 Million Hispanic Consumers

With holiday sales events upon us, retailers are actively looking for ways to reach the growing Hispanic shopper segment in the channels they are likely to frequent. This holiday season, the channels of choice are online and mobile devices.

Using Semcasting’s patented Smart Zones audience targeting technology, retailers can reach qualified Hispanic consumers with no use of cookies or tracking.

Smart Zones is effectively direct mail online.

Retailers can now qualify Hispanic consumers based on over 750 demographic and socioeconomic variables including income, discretionary income, family composition, age, geography, ethnicity, interests and preferred media channels. They can even target qualified Hispanic consumers by household, neighborhood as well as by region or trade area. With a push of the button, Hispanic consumer lists are converted to Smart Zones, giving retailers 100% reach to every qualified Hispanic consumer that is online.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more on how to reach Hispanic consumers, visit our Smart Zones product page and download our overview.