Take a step back for a moment and look at your banking and spending habits. When was the last time you ran from store to store to make a purchase? Or stood in line to make a deposit?
We do our research, pay our bills, and shop online. The next generation of customers is here, and the digital world is their primary interface. Financial services spent over $6 billion on digital advertising in 2014 to follow this logical progression, but the shift from offline to online marketing can be difficult to implement. How do marketers generate online leads that are also highly qualified?
Online lead generation and qualification needs to take place across multiple channels, and competition is intense. The traditional online targeting method – cookies – lacks scale and is wastefully inefficient when it comes to in on-boarding, mobile cross-device targeting, and reaching specific trade areas. In reality, 50 percent of all browsers and mobile devices don’t support 3rd party cookies at all, automatically cutting off half of a potential audience.
Smart Zones was developed to qualify audiences online and support multi-channel targeting - with 100 percent reach.
By utilizing dynamic data mapping, we’re able to match all ISP delivery points to our verified database of 250 million people and 18 million businesses across the U.S. and Canada. Every record is scored and enhanced with over 750 demographic and firmographic variables to provide qualified audiences, which can be reached on any Internet-enabled device.
In addition to reach and accuracy, Smart Zones is optimized for the onboarding process. Upload any existing prospect list in the form of CRM files, postal lists, log files, etc. to get a 90-95 percent match rate. You can also create audiences online through a simply selection process, customizable for geographic areas and variables for both B2B and B2C.
Because we cut cookies out entirely, Semcasting doesn’t track any users online. The process provides privacy, transparency, and reduced costs.
Let your online marketing reach its full potential. Find out what Smart Zones can do for you.