Mobile Transparency to Customers, Prospects, and Locations

Semcasting Mobile IP Footprints

The notion of a smarter approach to cross-device targeting has long occupied AdTech discussions. Our mobile footprint grows every day, impacting both business and consumer campaigns. AdTech solutions come in multiple forms: geo-fencing, probabilistic, and (more recently) deterministic targeting.

The challenge with mobile targeting is securing scale and accurate coverage.

Semcasting’s Mobile IP Footprints solution represents a new way of approaching the Mobile AdTech, delivering both coverage and transparency to your audience.

Based on the Semcasting Smart Zones® patented IP targeting technology, Mobile IP Footprints provides coverage of 80 million devices at over 600 million locations. Footprints are built over time and updated daily to link person-based carrier and Wi-Fi contacts to the fixed Internet delivery points of homes, offices, retail stores, car dealerships, schools, coffee shops, airports, and more. Deterministic matching can be done to CRM or location files for full cross-device reach at scale.

• • For B2C Retail: Mobile IP Footprints make the connection between known customers who have visited retail stores — or retail websites — to the customer’s home or office location without using geo-fencing, beacons, or cookies.

• • For B2B – Account-Based Marketing: Mobile IP Footprints identifies decision makers in over 15 million businesses and connects them to devices at work and at home, when they have more time to engage.

For more information, download our cross-device Mobile Footprints data sheet.