Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot of effort—and budget—is wasted. As the Holiday Season approaches, not only does ad volume increase, but so does the cost. On average, holiday season ad rates rise by 30%, making it more crucial than ever for advertisers to get it right.
More Ads x Low Retention = More Money Down the Drain
With Black Friday and Cyber Monday on the horizon, brands are gearing up for intense competition. Deals, discounts, and sales events flood the market to attract millions of shoppers. However, rising costs, along with increasing challenges in data tracking, make it difficult for businesses to reach and engage the right audiences effectively.
The Shift to Digital—and Its Challenges
The surge in online shopping has transformed advertising. While traditional channels like TV and print take a back seat, digital ads dominate. Unfortunately, the rise of ad blockers and heightened privacy concerns make it harder to track and target audiences accurately.
That’s where identity and measurement come in.
What do we mean by Identity and Measurement?
Why does this Matter?
In today’s competitive landscape, effective ad targeting and tracking are critical to maximizing ROI. With precise audience-level measurement, businesses can identify and reach the right consumers, achieving higher engagement and conversion rates. The holiday season is an opportunity to differentiate from competitors by refining targeting strategies for greater impact.
How can Semcasting Help?
Semcasting’s Identity Graph sits at the core of an industry-leading solution, allowing brands to resolve digital identities with billions of verified markers, such as IP addresses and mobile device IDs. This capability enables seamless omnichannel engagement across Connected TV, mobile, desktop, and more, integrating offline and online data for a complete view of the consumer.
Identity Resolution: Through advanced identity resolution, Semcasting empowers brands to unify consumer profiles across devices and channels. This allows for accurate targeting, ensuring that campaigns reach the right audience at the right time, with relevant messaging.
Granular Measurement & Attribution: Semcasting’s tools provide comprehensive tracking across every consumer touchpoint, from initial interaction to final conversion. By mapping each touchpoint to a unified consumer profile, Semcasting enables brands to understand which channels and messages drive conversions, supporting effective attribution and helping brands allocate resources wisely.
Real-Time and Post-Campaign Analysis: Semcasting’s measurement tools offer both in-flight and post-campaign insights, allowing brands to monitor reach and engagement as campaigns progress. This real-time feedback helps marketers make tactical adjustments to improve performance, while post-campaign analysis reveals the broader impact, fueling ongoing optimization and greater ROI.
The Gift of Better Digital Advertising
This holiday season, give your brand the advantage it needs to cut through the noise. Leverage identity resolution and measurement to create high-performing campaigns that drive real results. Either reach out to info@semcasting.com to schedule a consultation and see how we can help you maximize your holiday advertising strategy.