It’s political season. The conventions in Cleveland and Philadelphia will run for the next two weeks and the time to kick off your campaign officially starts now.
The standard formula of neighborhood canvassing, phone banks, and select TV buys may be in place, but – as the last three election seasons have proven – having a robust digital footprint is critical because over 85% of voters are online. In the world of digital politics, campaigns are fully capable of creating messages for finely-tuned groups of constituents. Identifying the right people isn’t the problem. Reaching enough of the right people is.
The challenge starts when you onboard a voter list using cookies. You will quickly discover you reach only 25% - 30% of your intended targets. Thirty percent coverage won’t win you many elections.
Semcasting’s near-100% voter reach comes from our twice-patented, IP-based Smart Zones technology. Semcasting Smart Zones® links a voter to their Internet delivery points to enable targeting directly at home or business Internet connections, mobile Wi-Fi, mobile carrier devices, and more – anywhere a voter and an IP address are identifiable. In addition, the Semcasting database links voters to their demographic profiles and their voting history going back 20 years.
Smart Zones effectively acts like direct mail online. Compared to the average 30% reach of cookie-based targeting, Smart Zones provides three times the reach to nearly every voter in any city, state, district, or precinct.
Learn more about what Semcasting can do to increase your voter reach. Contact Matt Hedberg at mhedberg@semcasting.com or download our political overview.