As campaigns move toward the home stretch, more and more resources are being allocated to get out the vote efforts. The standard formula—door-to-door, phone banking, and targeted TV media—still remains the core effort, but their cost effectiveness is waning.
Between “caller ID,” fewer land-lines, the challenges of door-knocking urban voters, and so much time spent out of the home, it is more difficult than ever to reach voters. It is critical for campaigns apply complementary tactics such as robust digital and mobile outreach.
After all, the average user now spends 2.8 hours per day on their phone consuming content.
Digital advertising to the mobile device is an option that can’t be ignored anymore. To do this right, campaigns need to match GOTV voter lists with accurate smart phone audiences. The challenge is that most smart phones don’t accept third-party cookies (the core tech of other digital providers) so simply onboarding the voter file isn’t going to get you close to the reach you need. No matter how well-crafted the messaging is, any ad that can’t reach more than 20% of voters is not going to translate to a win on Election Day.
Semcasting Mobile Footprints offers campaigns a unique approach to mobile targeting that goes well beyond cookie-app matches and standard geo-fencing.
Mobile Footprints creates a deterministic map of more than 95 million devices and their IP activity to over 150 million homes, businesses, and many locations in-between.
Any voter list can be onboarded into Mobile Footprints, matching voter devices in the last 7 days. In addition, those matched devices can then be linked to repetitive locations over the last 30, 60, and 90 days for home-to-business and cross-device targeting. Match rates to households are over 85%.
Campaigns can use Mobile Footprints to extend their finely-tuned voter lists, or they can simply request a voter file from Semcasting’s database of 140 million voters going back 16 election cycles.
Learn more about what Mobile Footprints can do for your get out the vote efforts. Download our Mobile Footprints overview and contact Matt Hedberg at MHedberg@semcasting.com to learn more.