One of the primary goals of a corporate website is to generate qualified leads. Traditionally, this is reliant on form conversions – you need a prospect’s information before you can action off of it.
Potentially strong visitors can’t be converted into leads if they don’t fill out a form or they fill it out incorrectly. And with increasingly sharp SEO and site-driving tactics in play, this wasted potential represents a clear loss of revenue.
We’ve developed a tool to close this gap and generate actionable leads from visitors to your website – without the need for a form conversion or a cookie.
Site Visitor Attribution (SVA) leverages our expansive proprietary offline database to match visiting IP addresses to verified household, business, and location information. By connecting site visitors and the pages they visit to data-qualified targets, SVA represents a stand-alone B2B and B2C automated lead generation system.
Our database and IP targeting platform covers 249 million people and 18 million businesses in the U.S. and Canada. Consumer and business audiences are linked to over 750 demographic, sociographic, and firmographic variables. Data variables include precise location, income, family composition, ethnicity, home market value, business size, business revenue, business classification, and more.
Audiences captured by SVA can be segmented into their own audiences, retargeted, used as a source to target look-alike audiences, or simply profiled for a better understanding of your visitor base.
Adding an SVA tag to your site or landing pages is free – request one today. For more information on developing automated lead generation using website traffic, download our SVA datasheet.